In the parenting arena, RL&A hit several home runs with placements for Lansinoh breastfeeding products in key publications reaching the target audience, pregnant and new moms, including BabyTalk, American Baby and Pregnancy magazines.

As the cold and flu season gets underway, coverage for client Cold-EEZE and spokesperson Suzy Cohen, R.Ph., registered pharmacist and author, The 24-Hour Pharmacist (HarperCollins, July 2007) and the popular syndicated “Dear Pharmacist” column, is starting to take off with a feature on colds on the Fox News Channel Web site, as well as a segment on the new Fox syndicated TV show, “Mike and Juliet.” (To view segment please click link below) (more…)

A great “guy” placement was garnered for OXY Bar Soap in Men’s Fitness September issue. And OXY PR coverage directed at moms is gaining steam, as well, with a Womansday.com product giveaway and a great local New Haven TV segment with OXY doc, Richard Antaya, M.D.

Rohto V® Redness Relief Original Formula Eye drops and the ever-cool make-up artist, Nick Barose (on behalf of the brand), were featured in the November People Magazine Style Watch as “Best Eye Drops” in its “Best Drugstore Products” feature story. About a gazillion eyeballs saw this key placement (actually, just 2.2 million!), as coverage for Rohto gathers steam.

There were numerous stellar beauty placements for pHisoderm and Softlips (see Promotions in Motion) and many other RL&A clients. Stay tuned for more placement highlights in the next issue of the RL&A Newsletter.