Hard to believe it’s already October! Summer flew by as we geared up for several fall seasonal campaigns for various clients, as well as ramping up for 2009 programs. An extremely busy few months (the reason there were no blog postings – sorry!) and difficult news period as the election nears and news about Wall Street dominates just about all forms of media.
But in spite of the doom and gloom news environment, we have some very exciting RL&A news: we’ve had three babies born to RL&A staff in just two months!
Laurie Lindenbaum, Anne Carlantone and Chatter RL&A’s own John Whitcomb have all welcomed new additions to their families.
Can you guess which baby belongs to which PR staffer? We’re just thrilled, but the rest of us have decided not to drink the water here anymore.
| Alexa | Jacob Tyler | JR |
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As the RL&A family grows and it reiterates the importance of things outside of our daily work, we have decided to participate as a company in the October 19th Making Strides Against Breast Cancer 5 Mile Walk sponsored by the American Cancer Society. We’ll let you in on who finishes the walk (and who we have to carry) in next month’s blog, so stay tuned.
Other Agency news: We’ve completed the expansion of our offices at our Mt. Kisco location – wiring will be completed next week and move-in day will be done following that. So stop by for a tour and a chat – we’d love to have you visit! By the way, the fall foliage is absolutely gorgeous this time of year in Westchester County, so don’t wait too long – before we know it, winter will be here! Also, check out our new “Clients in the News” section on our Web site – we think you’ll love how it works and highlights the great placements we get for our clients. This month’s RL&A blog features some amazing placements, including two of the largest-circulation consumer publications in the United States – AARP and Parade, and the #1 morning TV news program, TODAY (yes, we are patting ourselves on the back for these three scores!) Have fun browsing!
RL&A created the nationwide “lip model” search in 2006 as an ownable PR element that could generate buzz for the brand amongst the target audience beyond the topic of general lip care, while also giving the brand a uniquely fun, feminine identity in a crowded product category. We partnered with Parts Models in New York City, the country’s only modeling agency that deals exclusively in beautiful body parts. Parts Models’ president Dani Korwin acts as a key judge in the competition, and has fielded many interviews about the contest and on the topic of parts modeling over the past two years. 
