Happy New Year, everyone! If you’re like us, you’re usually happy to see the year end – to clear up loose ends, get past any difficulties encountered and move forward with a clean slate (and perhaps a freshly organized desk!). Well, 2007 was no exception and while it was a good year for RL&A, we’re still happy to see it over and are busy ramping up for 2008!
So, what are we looking forward to in 2008? Social media is topping our list for many of our clients as we plan ahead, so read "Chit Chatter" and see what Chatter RL&A, our new social media division, is up to in the blogosphere. Building “communities” of consumers – both online and in traditional media – is looming large as consumers become brand ambassadors and traditional advertising takes on a lesser importance. And of course, breaking through the clutter with traditional media relations – national consumer magazines, in particular, is top of mind as we plan editorial events this year (see promotions in motion for a successful media event we just held on January 16th in NYC).
So read on to learn what’s going on at RL&A and let us know what you think by posting to our blog or emailing our new Chatter RL&A social media coordinator, John Whitcomb Of course, feel free to give Alyson or I a buzz on anything and everything.
And thanks for hanging with us! Cheers!
Brides to-be have a lot of stress and therefore interest in tips on excessive perspiration. This terrific placement for Certain Dri in Brides magazine “Wedding Planner” exposed this popular antiperspirant to more than 1.6 million motivated readers.
As many of you know, RL&A specializes in personal health and beauty PR, which means that we know a lot about some very sensitive topics of a personal nature – if you get my drift. This month’s facts are from a recent survey that we conducted with Harris Interactive for our client W.F. Young’s CharcoCaps® Antigas Formula.