The RL&A Team at our 2010 Holiday Party!
Archive for 2010
Pic Of The Week
Tuesday, December 14th, 2010Happy Thanksgiving From RL&A!
Wednesday, November 24th, 2010
Nutritional Products PR Motivates Me
Friday, November 19th, 2010By Brittany Oat
This might sound a bit corny, but my motivation in life is helping people. That’s why when I was in high school I considered going into medical research.. That’s why I started a career as a TV reporter. And that’s why I ended up in PR — it makes me feel good to represent clients and products that I believe can truly help people have a better quality of life.
So, it really made my week when I saw this post from Erin — the mom behind the blog “A Review and Giveaway”– raving about a natural immune boosting supplement we represent called AHCC (Active Hexose Correlated Compound). Erin also blogs about her son Colby, who suffered a massive stroke. As part of his recovery, the family is in and out of hospitals and doctors offices. Mom and dad certainly can’t afford to get sick!
Unfortunately, Erin became ill with the “flu” after a visit to a doctor’s office with her son. In her blog, Erin wrote that she immediately took AHCC and went to sleep. When she woke up, Erin says she was better! “This is one bottle I won’t be with out any more,” she wrote!!
Eye Spy A “Pic of the Week”
Wednesday, November 17th, 2010By: Nicole Egan
Eye spy two awesome placements for our client ROHTO Eye Drops!!
Pic Of The Week
Friday, November 12th, 2010
We’ve all heard of Christmas in July, but I’ve never heard of July during Christmas! Whether your billboard is in Times Square or the town square, it’s important to make sure your brand is conveying the right message.
So Exactly Where is “Mt. Kisco”?
Thursday, November 4th, 2010By:Julie Yaffa
It bugs us to no end when someone refers to us as a “top upstate PR firm.” Top, yes, but upstate, no way! Mt. Kisco is not in upstate New York, unless you consider Westchester County upstate. Of course, we’re not part of the five boroughs of New York City, and yes, you may need to take a bridge to get here – but hasn’t anyone ever heard of the “suburbs” of New York? Yet no matter how successful RL&A is, people are still not sure where we are located – despite being located here for 26 years. Mt. Kisco has long been known as the “commercial hub of northern Westchester,” but it’s also the town next door to the New York home of Bill and Hilary (who live in Chappaqua), and the town right next to Bedford – also known as “Hollywood East” because of the many celebrities who have homes there. But where exactly is Mt. Kisco? To be precise, we are in central northern Westchester, about 20 minutes north of White Plains, and approximately 50 miles north of midtown Manhattan, about a 55-minute drive (depending on traffic), or, a 55-minute train ride to Grand Central Station. Does that mean we are close to Manhattan? We like to think we are – close enough to drive in for a meeting, lunch, dinner, theater. And you know what? We like it here, where the sound of leaf blowers is more likely than horns blowing, and where life is just a little more sane (and rents, a lot lower). If you’re still not sure where we are, let us clear that up for you.
http://maps.google.com/maps?q=mount+kisco+to+nyc&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&sa=N&hl=en&tab=wl
Picture of The Week
Monday, November 1st, 2010
Emily, our exec VP’s daughter, dressed up as an M&M for Halloween reminded us that even while trick or treating, many brands are getting lots of PR in every neighborhood across the US!
Bridging the Gap between Social and Traditional Media
Monday, November 1st, 2010By: Nicole Egan
I find it very interesting how the gap between social and traditional media is shrinking. Each had always been two very separate entities, but over the last year or so this line has blurred. Bloggers themselves are becoming influential and crossing over into traditional media — even being featured as “experts,” and editors of mainstream media, such as Teen Vogue, for example, are blogging, with some even managing their own personal sites.
All this crossover is extending our reach – a good example being Audrey Dao, a beauty blogger, who was interviewed as a “beauty reviewer” by Woman’s World magazine. As a result, the Infiniti by Conair You Curl – a client and product we represent — was featured in the October 11th issue. Audrey had recommended the You Curl for kink-free curls as part of a “Best Curling Irons” feature. Months earlier, I had sent her the product for a review/giveaway that she had offered on her site – and this same outreach ended up in a traditional magazine. The value of social media – with its arms reaching out beyond the online world – marches on and the possibilities are endless.
Exciting Placement For PediaCare
Thursday, October 28th, 2010Laura Giardina
There’s nothing better than getting our client PediaCare an editorial placement in Woman’s World magazine, reaching 8.8 million readers! For a chance to win the PediaCare “Kids’ Cold Comfort” giveaway, readers are encouraged to visit www.pediacare.com/win. Did you enter?
When Breaking News Meets PR
Friday, October 15th, 2010By Brittany Oat
Around the world, people have been glued to their TV stations as all of the Chilean miners emerged safely. While most were focused on this amazing story of survival and heroism, some savvy brands were focusing on some free PR.
Did you see those cool glasses shielding tear-filled eyes of rescued miners? Oakley donated 35 pairs of their special Radar glasses with Black Iridium lenses. The sunglasses retail for about $450 a pair, while the free TV advertising time is worth about $41 million!
NASA also got some much needed good PR. They devised and helped build the rescue capsule dubbed “Phoenix”.
And, let’s not forget brand Chile. President Sebastián Piñera personally greeted each miner coming out of the rescue capsule and is now planning a global tour where, according to the Financial Times, he will sell Chile’s image as Latin America’s best-managed economy. And all this will get another boost when the movie comes out. There’s no question this miracle will be an asset to Chilean business and tourism.
