Agency News

Robin Leedy & Associates Goes “Social” at CHPA Meeting

Social media is the buzz word of the communications world these days. Hardly a day goes by without emails touting seminars that will teach you how to do it, or articles in the mainstream press illustrating how social media has not only contributed to the success of this product or that, but how it is single-handedly changing the way marketers need to look at their communication strategies. USA Today recently wrote about the effects of social media on the music industry – perhaps, not so much of a surprise, considering who buys most of the music.


Robin Russo of Robin Leedy & Associates at the Consumer Healthcare Products Association’s Annual Executive Conference
Social media, however, is impacting just about all industries, including health and beauty products, and recently, RL&A made a presentation to members of the Consumer Healthcare Products Association (CHPA) at the organization’s Annual Executive Conference in Washington, D.C. In the presentation, made by Robin Russo, president, and Alyson O’Mahoney, executive vice president, the two highlighted the most popular blogs for women, men and baby boomers and gave a quick primer on how companies can get started using PR tactics in the social media arena. For a copy of the presentation slides, contact Robin Russo

RL&A Hosts Webcast

RL&A hosted a web cast for HemoSense®, manufacturer of the INRatio® PT/INR Monitoring System, to announce to media the new decision by the Centers for Medicare & Medicaid Services (CMS) that Medicare coverage for at-home blood testing of prothrombin time (PT)/International Normalized Ratio (INR) will be expanded for patients who take warfarin, an anticoagulant medication, for chronic atrial fibrillation or venous thromboembolism. (Previously, coverage was only for mechanical heart-valve patients.) Webcasts are the latest technology replacing in-person meetings of all sorts. In the PR world, investor relations folks have been using them for some time to host analyst meetings. More recently, the use of webcasts is replacing the traditional “press conference.”

Essentially, a webcast is a media file distributed over the Internet using streaming media technology. As a broadcast, it may either be live or recorded and may either be distributed live or recorded — “broadcasting” over the Internet. Key media, such as the Associated Press, NY Times and Wall Street Journal (among others) signed on for the live web cast, featuring Jack Ansell, M.D., an internationally recognized expert in hemostasis and thrombosis, and Chairman of Medicine at Lenox Hill Hospital in New York City.

 

 

This entry was posted on Tuesday, April 1st, 2008 at 1:34 pm and is filed under Agency News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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