Welcome to the first RL&A newsletter of 2010! We have a lot of news to share this issue, but I first want to thank all of our clients for hanging in with us during these trying times – speaking for all of us at RL&A, we value your business and will continue to bend over backwards to get great results for you. We’re in this together!

For those of you who are new to this newsletter and to everyone else, we are proud to unveil our newest baby – the totally revamped and upgraded RL&A Web site, which can be found at www.robinleedyassociates.com. We are so happy with the way it turned out that we hope you will spend a little time visiting with us. The new site helps illustrate why we’re the number one, independent PR/Social Media agency specializing in OTC health and beauty brands, and has a number of new features, including case studies, special event programs and other great examples of our work, from viral video production and promotion to key print and broadcast placements. We also have a section for our “Partners” – companies we regularly work with to seamlessly provide additional services to our clients, such as media buying, print and TV production, SEO and Web programming, to name a few.

Also new on our site is a link to the RL&A Facebook page, RL&A Chatter, where you’ll learn more about some of our exciting social media efforts and thoughts about Facebook, in general. We’ve been having great success with this social networking “tool” for clients like Softlips, Coty’s Jovan Satisfaction fragrance and Anti Monkey Butt Powder. The Softlips “Letter a Day” giveaway, for example, allows page fans with first names that correspond to the letter of that day to enter to get Softlips lip balm in flavors they love or want to try. This organized effort – one winner daily — has netted more than 8,000 additional Facebook fans in a month’s time and nearly doubled their total fans to 19,000! So check out the RL&A Chatter Facebook page and mosey over to some of RL&A client pages to see the kind of success we’re having with social networking. Spend a few minutes perusing the site – whether you’re new to RL&A or a current or past client, I think you’ll learn something about what we can do for your brand. And please let us know what you think – we value your feedback!

This entry was posted on Saturday, February 6th, 2010 at 2:02 am and is filed under Agency News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.