Introducing our Newest RL&A Team Member:
Putting Your Brand in the Video Spotlight
By Brittany Oat, Digital Content Producer/Account Manager
Coming from the world of TV news, I’m new to the PR industry. But, as someone who was pitched regularly by agencies and publicists, even I know that the industry is changing dramatically. One of my favorite tools – video – is king, and turning everything upside down…and it makes sense why. The most recent “Three Screen Report” from The Nielsen Company found that the average American watches almost 35 hours of TV, two hours of time-shifted TV (fancy name for DVR!), 22 minutes of online video and four minutes of mobile video, while also spending at least four hours online each week! By my mathematical account, that means that at least 10 percent of the average consumer’s time online is engaging with videos…and that is growing….and for those who spend way more than four hours online per week (me included!), that means more time with video, too.
So, this is where my background comes in. I am going to be taking the RL&A clients to the airwaves….not only pitching for broadcast news segments on national and local TV, but also creating our own video content for use on client web sites, Facebook pages, YouTube channels…you name it. There are so many possibilities for making a product come alive with video…what better way to tell a brand’s story than having someone really TELL the story. And, what better way to show you than with a video introduction of myself!
The bottom line, the 2-D of print content and graphics online isn’t going away, but video gives a brand a new dimension and allows content-hungry consumers yet another way to interact and view your brand messages.