Summer went by in a blur and while we didn’t have great weather here in the Northeast, we did have a great summer in terms of new business for Robin Leedy & Associates. Over the past few months we signed an agreement to conduct a 12-month social media campaign for Union Springs Pharmaceuticals of Union, Kentucky. The online campaign is part of an integrated marketing initiative to help launch MyClyns® personal germ protection spray to consumers this fall. This is a very exciting project – not only because it’s a fun, social media program, but also because the product itself is so relevant, with Swine Flu being all over the news. MyClyns (professional) has a strong following with first responders and we’re optimistic that consumers are going to love it, as well. RL&A’s social media program for MyClyns® includes social networking, such as Facebook and Twitter, blogger outreach and video development and distribution.
Speaking of video, we are presently using this medium for several RL&A clients, including a fun, lifestyle-oriented campaign for DSE Healthcare’s Anti Monkey Butt Powder (yes, the word “butt” is in the name). And boy, have we had fun with this one! While this was largely a blogger- and video-driven effort, the results after just three months have surpassed our wildest expectations – the video alone has generated some 140,000-plus views and the Facebook page has nearly 13,000 fans – without a major push!
On the more serious side, RL&A is conducting two other video campaigns for two personal health conditions: urinary tract infections (Cystex) and ear ringing, also known as tinnitus (Lipoflavonoid). For Cystex, we feature our urology expert, Dr. Elizabeth Kavaler, who discusses all sorts of UTI subjects, from honeymoon cystitis to the dangers of “squatting.” For Lipoflavonoid, which is a dietary supplement, we feature a poignant video from a loyal brand “ambassador” who tells her moving story about how tinnitus nearly ruined her life and how Lipoflavonoid saved her.
I mention these projects to illustrate how personal health products can utilize the various social media platforms. With our strong expertise in over-the-counter (OTC) health, personal care and beauty brands, we can help translate your brand messages to the social media arena, where they have proven strength in communicating directly with targeted consumers. Just shoot us an email and we’ll tell you how to get started (cbrucculeri@robinleedyassociates.com or aomahoney@robinleedyassociates.com). Happy fall!