Directing the Chatter: RL&A Hires Director of Social Media
The New York Times (February 23, 2009) reported in an article, “The Facebook Era is for Adults, Too,” that more than 60 percent of baby boomers are avid consumers of social media, such as blogs, forums, podcasts and online video, up from roughly 40 percent a year ago. This is music to our ears, as RL&A grows its Chatter RL&A social media department with the hiring of Christian Brucculeri as director of social media. Christian starts this month bringing a broad skill set and unique perspective to his position with his experience in the digital and entertainment arenas.
As a Senior Account Director for YouCast Corporation where he spent several years, Christian played a central role in transforming the YouCast product from a marketing vehicle for bands and Web products into a platform for major consumer brands to enter and participate in the online conversation. In 2008, Christian developed and activated successful social media campaigns for Snapple, Pepsi, Energizer, Schick, Macy’s, Pandora Radio, KFC, Triaminic, Sony, Warner Bros. Entertainment and others.
Christian began his marketing career as an intern for Bullygoat Records (Warner Bros.) where he helped launch Active Rock & Metal bands in digital media. Promoted to Director of Artist Management for Zen Media Group in 2004, Christian was responsible for managing online strategies for Anthrax, Mudvayne (Epic Records), Otep (Capitol), Bloodsimple (Warner Bros) and Krista (J/RCA Records). He holds a BBA in Management from The George Washington University and is currently an MBA student at NYU’s Stern School of Business.
John Whitcomb, social media coordinator at RL&A for the past year and a half will report to Christian and together with him, help enhance Chatter RL&A’s cutting edge digital and social media campaigns. If you would like to learn more about what Chatter RL&A can do for your company, contact Christian at Cbrucculeri@robinleedyassociates.com.
RL&A Signs New Clients
Just a little more than halfway through the first quarter of 2009, we’re pleased to announce several new RL&A client programs, including one for Taro Pharmaceutical’s Ovide for Head Lice, an Rx, first-line product that eradicates both head lice and nits and is safe for children and adults. For Diopsys, RL&A will conduct a public relations and social media program targeted to both pediatricians and moms for its Enfant Vision Screening test. Expanding on the work we already do for The Mentholatum Company of Buffalo, NY, including Softlips Lip Conditioners and ROHTO eye drops, RL&A will be conducting a campaign for Cherry Chest Rub for Kids, a topical rub that acts as a cough suppressant.