The rapid growth of the Internet has many marketers – and PR folks, alike – scratching their heads and wondering how in the world to keep up. Is traditional media on its way out, making way for social media, or, can the two co-exist? As a 22-year old PR firm, we are deeply attached to traditional media, yet we are opening our arms to social media and finding effective ways to merge the two mediums into successful PR campaigns. Presently, we have a number of client PR programs that are utilizing social media to communicate with target audiences through blogs and social networking, as well as SEO – Search Engine Optimization.
In the last issue of “Chit Chatter,” we discussed SEO. This month we delve into the world of social networking – what it is and how businesses can get their toes wet to reach target demographics. Also take a look at some recent PR placements for clients in the “Clients in the News” section and find out about some travel-related health concerns (Weird but True) as you begin planning your summer vacations.
If you are interested in learning more about any of the information mentioned in the RL&A Blog, please contact Robin Russo at rrusso@robinleedyassociates.com