When it comes to medical device PR and device-related services, Robin Leedy & Associates delivers strategic results that help drive your business. Our campaigns help condition the market, strengthen your credibility and create a receptive selling environment through both professional and consumer education, promotion and exposure – both online and through the media. This can range from awareness campaigns to media briefings and medical symposia; from developing a new Web site to patient education materials and tools; as well as strategic media campaigns that result in key media exposure reaching all your constituencies.
For a major player in the cardiac monitoring service market, Robin Leedy & Associates developed a comprehensive PR campaign directed at both physicians as well as patients. The successful campaign included traditional press kit/materials, as well as staff-written case studies for professional journals and publications. We also developed a new consumer Web site that generated the most leads of all marketing efforts by the Company.
Another medical device PR campaign is for an infant vision test and technology being sold to pediatricians and pediatric ophthalmologists. In this instance our goal is to increase awareness among both parents of young children and pediatricians in key markets of this unique test and the problems that can result from identifying vision deficits later in childhood.