OTC Health, Beauty, Nutritionals
Creating Brand Loyalty
When it comes to PR for drugstore brands, within the OTC health, beauty, personal care, and nutritionals categories, Robin Leedy & Associates has a proven track record over the past two decades. We understand this sector better than most of our larger competitors who focus on the Rx side of healthcare, which is very different than OTC. We know how to effectively communicate with both traditional media and bloggers who cover OTC health brands, and, we know how to take these brands into digital and social media venues, utilizing social networking sites like Facebook to create an involved and brand-loyal online community. We know how to create digital content that will organically be viewed and shared and how to foster brand ambassadors who will speak directly to your target consumers. As one of the only agencies to specialize in over the counter products PR, we not only have a strong understanding of this category, we can offer clients many cost-efficiencies since we primarily work in this arena.
As specialists in over the counter products PR and nutritional products PR, we are familiar with FDA and DSHEA communication regulations, as well as how the retail side of your business works. We understand who your key influencers are and how to work with healthcare professionals to provide a credible voice for your brand.
When it comes to beauty brands PR, social media for beauty and personal care products PR, we know how to make your brand stand out among the multitude of products available to women and men of all ages. Our beauty and lifestyle events are fun and unique, attended by top beauty and grooming media and bloggers who regularly report and blog about our client’s brands. Even more important, many of them look to us as a resource and contact us for new information. Our creative approach to contests and events resonate with the media, as well as the consumers who participate.
For examples of the coverage we get for our clients, visit our Clients in the News section.