Archive for the ‘Clients in the News’ Category

Feb
24

RL&A Unleashes Inner Fashionista at New York Fashion Week

Sunday, February 24th, 2013

Models. Celebrities, Catwalks. Parties. Fashion. What’s a girl not to love? New York Fashion Week is a highly coveted event attended by fashion’s crème-de-la-crème from around the world, which we attended this year supporting our client, Conair. As the lead sponsor, of Style360, Conair styled those strutting down the catwalk as well as those who attended the shows in the complimentary Conair Styling Station.
On the last day at the Metropolitan Pavilion, I got a peak into the backstage on goings during the Voz, Boy Meets Girl, and Maison DeLacour shows, which showcased ready-to-wear collections for fall fashion. The vibe backstage was chaotic and the hustle and bustle made it exciting. Counters were overflowing with hair products and countless makeup containers, and I was constantly walking through a cloud of hairspray. Models were swarmed with people attending to their hair, make-up, nails, and wardrobe fittings. Hanging near the racks of designer clothes were white poster boards featuring all the elements of each models looks from head to toe. While getting primed for the catwalk, the models munched on food. Who knew that models actually ate?

For the Voz show, the Conair team led by Ric Pipino created a laid back hairstyle of straight tousled hair using the latest Conair curling iron. For Maison DeLacour, the models donned teased ponytails with blunt cut bangs that looked polished. Ponytails continued for the Boy Meets Girl show, which worked well bringing out the character in the clothes for tweens.

After hours of prepping, the models were dressed and inspected to ensure everything was perfect and in place. Suddenly, the stage went black. The crowd went silent. Fast-paced music pumped out of the speakers. The lights came up and the catwalk came alive.

While I didn’t strut the catwalk, I did strut the red carpet along with other celebrities from all levels of fame who were occupied with photographers and giving interviews. I was star-struck when I had the opportunity to meet some of them. It was definitely a memorable and exciting day on the job!

By, Nicole Egan

Sep
26

RL&A Accepts Social Media Awards!

Wednesday, September 26th, 2012

We’re going to take a minute to toot our own horn! Last week, Robin Leedy & Associates team members, Stephanie and Jillian attended the PRSA Mercury Awards dinner to accept two Gold Mercury Awards on behalf of the agency’s social media marketing work in 2011! We won gold for the results we generated for clients in two categories:

Non-Traditional Tactics for the Cystex Better Bladder Challenge

Creative Tactics for the How Do You Say “Oscillococcinum” Video and Sweeps.

We had a great night in Glastonbury, CT getting to know our colleagues from around the region! Thanks PRSA and host, Michael Buckley and especially our clients who get our creative juices flowing, allowing us to create award winning campaigns!

Aug
17

Marketing to Women Starts With Great Relationships

Friday, August 17th, 2012

Mom’s Select Swag Suite held during BlogHer is one of the biggest and most exciting blogger events that we look forward to attending each year because it affords us an opportunity to meet with many of the bloggers we deal with on a regular basis face to face. Let’s face it – email is great for connecting with people, but it’s not the same as putting a face to the name and personally connecting. Personal connections are the key to the Blogger Outreach program at RL&A – our extensive database of bloggers in all different categories – from moms with children to sports, travel, beauty, lifestyle – even disease/condition specific bloggers (migraines, IBS, etc.) – are bloggers we connect with on a regular basis. Those relationships are what make us successful, and what make the results meaningful to our clients.

At this summer’s Mom’s Select Swag, the RL&A team attending included Laura Giardina, our Director of Blogger and Media Relations. This interview – by a blogger of Laura on behalf of our scünci client – is a great example of how marketing to women starts with great relationships.

May
11

Secret to Earning National TV Placements? Look To Social Media!

Friday, May 11th, 2012

Still need further proof that social media influences trends in traditional media? Look no further than this clip from TODAY. Our work with beauty blogger, Lilliana Vazquez, from The Cheap Chica’s Guide to Style resulted in our client, Conair, being featured in a recent celebrity beauty segment. We know how to find and influence the influencers! Around here, we call it the “Trickle-Up Theory!”

Apr
10

Clients in the News: OTC PR at its Best!

Tuesday, April 10th, 2012

We couldn’t get hunky host Travis Stork to volunteer to have his sperm count tested, but we did get our client SpermCheck Fertility (www.spermcheck.com) some quality air time on the Emmy award winning, medical talk show, “The Doctors”!

See what “The Doctors” told their 2.6 million viewers about SpermCheck Fertility and why it’s important to check out “the boys” if you are planning to have a baby soon or currently trying.

Sep
29

Print Placements Still Deliver on Excitement

Thursday, September 29th, 2011

By Nicole Egan

After securing many print placements over the years, I never get tired of seeing the fruits of my labors in major consumer magazines. It’s like unwrapping a shiny present…you’re not quite sure what it will look like. There is an indescribable excitement to seeing the name and/or picture of the products that were pitched. Recently, our client Certain Dri was featured in the September issue of Women’s Health magazine in a beauty article as the WH antiperspirant “pick.” Definitely a surprise that I loved!

Aug
02

When Social Leads To Traditional Media Coverage

Tuesday, August 2nd, 2011

Need further proof that a social media strategy should be an integral component to brand marketing? Look no further than its impact on national media. Producers at and influential guests on national morning shows, like the TODAY Show, just like consumers, uncover trends and buzz about brands on blogs, Facebook and Twitter, turning what they find into editorial content for their millions of viewers. It is what we call the “trickle up” theory of marketing; meaning it is no longer these shows getting first news of products to tell their viewers, but, rather, they are seeing what consumers are talking about online and using that interest and info as the news.

RL&A helps shape this conversation from the “bottom up,” literally. Last week, our client Anti Monkey Butt (body powders for all ages) was part of a “Beat the Heat” segment (click here to watch) on keeping cool and sweat free after a TODAY show contributor, Bobbie Thomas, uncovered consumers raving about the brand in the blogosphere and on the brand’s Facebook page. This also happened recently for our client, Conair, which ended up on the TODAY Show (click here to watch) and in Woman’s World magazine (top selling magazine at Wal-Mart) as a result of blogger outreach.

The line between consumer conversation and news has never been more blurry, so it’s time to use social media marketing to get your brand into the conversation…and, perhaps, into the news!

Apr
15

Pic Of The Week: Clients Win Beauty Awards!

Friday, April 15th, 2011

We’re excited that our clients Softlips and Conair won the 2011 TotalBeauty.com Awards for Readers’ Choice of Best Lip Balm, Best Blow Dryer, and Best Curling Tool!

Mar
11

Page One Beauty PR Firm

Friday, March 11th, 2011

As a busy PR/social media agency, we often forgo our own marketing since we are too busy tending to our client’s marketing needs, but occasionally, we try to practice what we preach – namely, that social media, when done properly, can land you on page one of Google. It won’t happen overnight, but within six months of starting an organic social media campaign, you should find yourself – your brand, your company, your website — on “page one” based on using your two or three most important key word phrases in search….the way you believe your consumers might best find you other than putting in your company/brand name.

For us, “beauty PR” or “beauty PR firm” was at the top of our list, since we already come up as the number 1 and 2 for the search term “OTC PR” (what were best known for). However, unlike OTC PR, beauty PR is a tough one, as there are hundreds, if not, thousands of agencies that purport to be beauty PR specialists, many of which are way larger and more famous than little old RL&A. Yet, low and behold, after a bit of social strategy and our own content engagement online, there we are, on page one for “beauty PR” and “beauty PR firm” in just a few months (we are slot 7 and 10, respectively, for these search terms, but with continued marketing as we have been doing, we feel we can move up further).

So for this post, I just wanted to toot our own horn for a change, and not only share our success in getting onto page one of Google, but also on one pretty big accomplishment that makes us “page one Google-worthy” for beauty PR: our FANTASTIC Facebook page for Softlips Lip Balm, which is about to surpass 520,000 “fans” this month – not a small feat. Not only that, but we have some 750-plus blog posts and 90-plus video blog posts (vlogs) for Softlips, all secured by our dedicated RL&A staff. It’s a beautiful thing…so if you are looking to launch or refresh a beauty product in the traditional media or social space, we are at the ready to handle your beauty PR, social media PR and marketing (note the keywords in here??).