Still need further proof that social media influences trends in traditional media? Look no further than this clip from TODAY. Our work with beauty blogger, Lilliana Vazquez, from The Cheap Chica’s Guide to Style resulted in our client, Conair, being featured in a recent celebrity beauty segment. We know how to find and influence the influencers! Around here, we call it the “Trickle-Up Theory!”
We couldn’t get hunky host Travis Stork to volunteer to have his sperm count tested, but we did get our client SpermCheck Fertility (www.spermcheck.com) some quality air time on the Emmy award winning, medical talk show, “The Doctors”!
See what “The Doctors” told their 2.6 million viewers about SpermCheck Fertility and why it’s important to check out “the boys” if you are planning to have a baby soon or currently trying.
By Nicole Egan
After securing many print placements over the years, I never get tired of seeing the fruits of my labors in major consumer magazines. It’s like unwrapping a shiny present…you’re not quite sure what it will look like. There is an indescribable excitement to seeing the name and/or picture of the products that were pitched. Recently, our client Certain Dri was featured in the September issue of Women’s Health magazine in a beauty article as the WH antiperspirant “pick.” Definitely a surprise that I loved!
Need further proof that a social media strategy should be an integral component to brand marketing? Look no further than its impact on national media. Producers at and influential guests on national morning shows, like the TODAY Show, just like consumers, uncover trends and buzz about brands on blogs, Facebook and Twitter, turning what they find into editorial content for their millions of viewers. It is what we call the “trickle up” theory of marketing; meaning it is no longer these shows getting first news of products to tell their viewers, but, rather, they are seeing what consumers are talking about online and using that interest and info as the news.
RL&A helps shape this conversation from the “bottom up,” literally. Last week, our client Anti Monkey Butt (body powders for all ages) was part of a “Beat the Heat” segment (click here to watch) on keeping cool and sweat free after a TODAY show contributor, Bobbie Thomas, uncovered consumers raving about the brand in the blogosphere and on the brand’s Facebook page. This also happened recently for our client, Conair, which ended up on the TODAY Show (click here to watch) and in Woman’s World magazine (top selling magazine at Wal-Mart) as a result of blogger outreach. 
The line between consumer conversation and news has never been more blurry, so it’s time to use social media marketing to get your brand into the conversation…and, perhaps, into the news!
We’re excited that our clients Softlips and Conair won the 2011 TotalBeauty.com Awards for Readers’ Choice of Best Lip Balm, Best Blow Dryer, and Best Curling Tool!
As a busy PR/social media agency, we often forgo our own marketing since we are too busy tending to our client’s marketing needs, but occasionally, we try to practice what we preach – namely, that social media, when done properly, can land you on page one of Google. It won’t happen overnight, but within six months of starting an organic social media campaign, you should find yourself – your brand, your company, your website — on “page one” based on using your two or three most important key word phrases in search….the way you believe your consumers might best find you other than putting in your company/brand name.
For us, “beauty PR” or “beauty PR firm” was at the top of our list, since we already come up as the number 1 and 2 for the search term “OTC PR” (what were best known for). However, unlike OTC PR, beauty PR is a tough one, as there are hundreds, if not, thousands of agencies that purport to be beauty PR specialists, many of which are way larger and more famous than little old RL&A. Yet, low and behold, after a bit of social strategy and our own content engagement online, there we are, on page one for “beauty PR” and “beauty PR firm” in just a few months (we are slot 7 and 10, respectively, for these search terms, but with continued marketing as we have been doing, we feel we can move up further).
So for this post, I just wanted to toot our own horn for a change, and not only share our success in getting onto page one of Google, but also on one pretty big accomplishment that makes us “page one Google-worthy” for beauty PR: our FANTASTIC Facebook page for Softlips Lip Balm, which is about to surpass 520,000 “fans” this month – not a small feat. Not only that, but we have some 750-plus blog posts and 90-plus video blog posts (vlogs) for Softlips, all secured by our dedicated RL&A staff. It’s a beautiful thing…so if you are looking to launch or refresh a beauty product in the traditional media or social space, we are at the ready to handle your beauty PR, social media PR and marketing (note the keywords in here??).
By Brittany Oat
This might sound a bit corny, but my motivation in life is helping people. That’s why when I was in high school I considered going into medical research.. That’s why I started a career as a TV reporter. And that’s why I ended up in PR — it makes me feel good to represent clients and products that I believe can truly help people have a better quality of life.
So, it really made my week when I saw this post from Erin — the mom behind the blog “A Review and Giveaway”– raving about a natural immune boosting supplement we represent called AHCC (Active Hexose Correlated Compound). Erin also blogs about her son Colby, who suffered a massive stroke. As part of his recovery, the family is in and out of hospitals and doctors offices. Mom and dad certainly can’t afford to get sick!
Unfortunately, Erin became ill with the “flu” after a visit to a doctor’s office with her son. In her blog, Erin wrote that she immediately took AHCC and went to sleep. When she woke up, Erin says she was better! “This is one bottle I won’t be with out any more,” she wrote!!
By: Nicole Egan
Eye spy two awesome placements for our client ROHTO Eye Drops!!
By: Nicole Egan
I find it very interesting how the gap between social and traditional media is shrinking. Each had always been two very separate entities, but over the last year or so this line has blurred. Bloggers themselves are becoming influential and crossing over into traditional media — even being featured as “experts,” and editors of mainstream media, such as Teen Vogue, for example, are blogging, with some even managing their own personal sites.
All this crossover is extending our reach – a good example being Audrey Dao, a beauty blogger, who was interviewed as a “beauty reviewer” by Woman’s World magazine. As a result, the Infiniti by Conair You Curl – a client and product we represent — was featured in the October 11th issue. Audrey had recommended the You Curl for kink-free curls as part of a “Best Curling Irons” feature. Months earlier, I had sent her the product for a review/giveaway that she had offered on her site – and this same outreach ended up in a traditional magazine. The value of social media – with its arms reaching out beyond the online world – marches on and the possibilities are endless.