Body odor can not always be defeated by deodorant alone. In the November 2009 issue of Men’s Health, (readership: 7.4 million) they recommend pairing a deodorant with an “extra-potent antiperspirant,” such as our client DSE’s CertainDri antiperspirant to “KO the BO caused by heavy sweating.”
Do you like natural products, but need to stay within your budget? Softlips Lip Conditioners might be just the answer you are looking for when it comes to organic lip conditioners and Good Housekeeping, (readership over 18 million) recently recommended them in their January issue as a great choice for “Natural Lip Service.”
Probiotics are not just for kids, they can be used for most ages and as the December issue of Woman’s World (readership: 4.8 million) points out, Florastor is a great choice to help “turn off G.I. distress” that can strike from antibiotics.
Florastor was one of only two probiotics that Parenting Magazine (readership: 6.6 million) mentioned in their November issue titled “Outsmart the Flu” that featured tips and advice on keeping your kids healthy.
RL&A’s video series campaign for Cystex urinary pain relief tablets was featured in this very popular beauty blog this past July (monthly visitors: 45,000). The post described the educational campaign, “Know Your Bladder Better,” and posted the shareable video widget – doesn’t get better than that!
Two is always better than one, which is why we are thrilled that not one, but two, celebrity makeup artists recommended ROHTO eye drops to help brighten and refresh eyes in two of the most popular weekly entertainment magazines, US Weekly and Star. Gita Bass, who works on the faces of many celebrities, says she uses ROHTO as a “quick fix to brighten eyes on a hot day”(US Weekly readership: 7.6 million). Charlie Green, who has made up Gisele Bundchen’s face, among others, says ROHTO “drops can brighten eyes like no other and can calm the redness of a blemish.” (Star Magazine readership: 4.8 million)
RL&A’s travel angle for Florastor worked well at the start of peak travel season, with Redbook and campaign expert Dr. Patricia Raymond recommending the probiotic S.boulardi (the ingredient in Florastor) to help ward off Montezuma’s Revenge and other digestion issues, which can steer your vacation off right off track. (Redbook Magazine(readership: 9 million)
The August issue of the popular First for Women Magazine (readership: 5.2 million) has two great recommendations for when to use Softlips Lip Conditioners: Diver Kim Hall says she uses the products when snorkeling to keep her lips from cracking and drying out, while the magazine also recommends Softlips as a great choice for the beach since it has an SPF 20. RL&A also garnered a placement for CharcoCaps in the July issue of First that focused on using this anti-gas remedy for “jet bloat,” that unfortunate side effect of flying the friendly skies, courtesy of cabin pressure.
The Doctors, which airs nationally on CBS to an average of three million viewers, has many health-brand manufacturers drooling with the thought of their product being featured on this popular show. RL&A had two clients featured over the past two months – Florastor Kids and the Enfant Vision Test. Working with Dr. Sears, one of the most well known pediatricians and a featured doctor on the show, as well as show producers, both segments prominently featured the products by name and with visuals. Dr. Sears is part of the renowned Sears family of pediatric experts and is co-author of the popular “Baby Book.”
A great placement in Martha Stewart magazine (with a whopping readership of 8.1 million) recently featured Softlips Tinted Lip Conditioner as a great choice with its SPF 15 lip protection. Softlips was also featured in the May Issue of Women’s Health (readership: 4.7 million) to help prevent vertical wrinkles and scaliness.