Exercise got you sweating? RL&A’s placement in the April issue of Self magazine (readership: 5.9 million) recommends client DSE’s Certain Dri antiperspirant because its aluminum chlorohydrate helps cut down on perspiration – even when you’re working out.

RL&A’s program for The Mentholatum Company’s ROHTO eye drops includes endorsements from celebrity makeup artist Nick Barose, who is quoted in the May issue of InStyle magazine (readership: 7+ million) in its “Deals and Steals” section. 

The troubled economy is stirring a lot of stories on ways to cut back, save money, get value from products, etc., which is perfect for many of our drug store  brands!  For example, the February issue of Elle magazine featured ROHTO eye drops as a professional stylist pick in a “cost-conscious makeup bag.”  Elle has a readership of 4.3 million.

Ever wonder how to make yourself look more awake than you actually are? Well, Gita Bass, our own celebrity makeup artist for the ROHTO PR campaign, answers that very question in the March edition of Shape (readership 6.8 million), including ROHTO eye drops to help “whiten your eyes.”

In our outreach efforts to gain editorial coverage in top alternative health publications for select clients, Florastor and Sambucol were both featured in Natural Health, a top health magazine with a readership of nearly 1.5 million geared toward “alternative health enthusiasts” as well as those who have adopted a natural health lifestyle.

RL&A’s Chatter social media division has greatly stepped up efforts to target the influential blogging community with key products/messages, particularly mommy and beauty bloggers. These influencers are actively producing content on a daily basis for a group of loyal constituents who follow their blogs on a regular basis. In the past couple of months, some of our larger blog hits included:

Shefinds.com (150,000 monthly visitors) is one of the largest blogs out there in the beauty industry  recently featured Softlips lip balm.

LA Pretty.com (30,000 monthly) – beauty blog geared toward the Los Angeles area featured Softlips, Phisoderm and ROHTO in a recent entry.

And just a few of the highlights in the mommy blogger category included Frugal Mommy of 2 Girls (18,000 monthly), CentsibleSawyer (114,000 monthly) and MommieswithCents (27,000 monthly) all of whom reviewed Sambucol Black Elderberry giveaways to their readers as a result of our efforts.

People magazine has a number of popular online outlets. One of the most popular is the Celebrity Baby Blog with almost 700,000 visitors a month, which reviewed the pHisoderm Tear Free Gel Wash, noting they were pleasantly surprised that it smelled like a baby, but had no harsh chemicals in it.