LA Pretty.com (30,000 monthly) – beauty blog geared toward the Los Angeles area featured Softlips, Phisoderm and ROHTO in a recent entry.

We were thrilled when the Wall Street Journal, one of the largest daily newspapers with a readership of 5.4 million, ran a story on the benefits of probiotics and included our client Florastor (Biocodex) as the brand in the Saccharomyces boulardii strain category, citing the studies/science we had supplied the writer.
If you want a quick daily fact, look no further than the “Snapshot” in the Life section of USA Today, which features a variety of different statistics about our everyday lives, habits and thoughts. With a readership of more than six million nationwide, getting one client into that Snapshot section would be awesome, but in the past two weeks, we have gotten TWO different clients included. The most recent one was with stats from the survey we conducted for Sambucol Black Elderberry on the use of multivitamins, and, prior to that, for Softlips Lip Conditioners on kissing. Check out the new Clients in the News section to see these clips.
Step under the mistletoe and according to tradition you are supposed to get kissed. If you are in need of a refresher course on kissing, check out this placement in Seventeen magazine, (readership 8 million), which features a full page on kissing tips as well as “smooching secret weapons,” including The Mentholatum Company’s Softlips Lip Balm — because it smells good and doesn’t leave residue. A belated Merry Kissmas everyone.
Sniffles and sneezing are a part of life this time of year and will only increase as we get more into the dead of winter. It is important to know what works best to combat these symptoms, and one of our clients, Cold-EEZE Zinc Lozenges, is recommended in this RL&A placement in the November issue of Woman’s World (readership 5.2 million) as one of four cold fighting remedies that even doctors themselves use.
In the December issue of Men’s Health (readership 7.9
million — one of, if not, the largest men’s magazine) –
in an article on keeping the inside of your gut
healthy as well as the usual flat abs tips, Florastor
(Biocodex) is recommended as a great way to help ease gut pain after taking an antibiotic. Our expert Dr. Patricia Raymond says antibiotics can wreak havoc on your insides and is similar to “having an atomic bomb exploding in the colon.”
Before we jump into some of the placements we have been quite proud of in recent months, we wanted to let everyone know that we are thrilled about our new Clients in the News section on the RL&A Web site. At the end of each month, we will be adding some key additional placements that we have gotten for our clients (including some of the ones mentioned here in our blog). So go ahead and check out the new section and let us know what you think.
Now on to the placements…