Models. Celebrities, Catwalks. Parties. Fashion. What’s a girl not to love? New York Fashion Week is a highly coveted event attended by fashion’s crème-de-la-crème from around the world, which we attended this year supporting our client, Conair. As the lead sponsor, of Style360, Conair styled those strutting down the catwalk as well as those who attended the shows in the complimentary Conair Styling Station.
On the last day at the Metropolitan Pavilion, I got a peak into the backstage on goings during the Voz, Boy Meets Girl, and Maison DeLacour shows, which showcased ready-to-wear collections for fall fashion. The vibe backstage was chaotic and the hustle and bustle made it exciting. Counters were overflowing with hair products and countless makeup containers, and I was constantly walking through a cloud of hairspray. Models were swarmed with people attending to their hair, make-up, nails, and wardrobe fittings. Hanging near the racks of designer clothes were white poster boards featuring all the elements of each models looks from head to toe. While getting primed for the catwalk, the models munched on food. Who knew that models actually ate?
For the Voz show, the Conair team led by Ric Pipino created a laid back hairstyle of straight tousled hair using the latest Conair curling iron. For Maison DeLacour, the models donned teased ponytails with blunt cut bangs that looked polished. Ponytails continued for the Boy Meets Girl show, which worked well bringing out the character in the clothes for tweens.
After hours of prepping, the models were dressed and inspected to ensure everything was perfect and in place. Suddenly, the stage went black. The crowd went silent. Fast-paced music pumped out of the speakers. The lights came up and the catwalk came alive.
While I didn’t strut the catwalk, I did strut the red carpet along with other celebrities from all levels of fame who were occupied with photographers and giving interviews. I was star-struck when I had the opportunity to meet some of them. It was definitely a memorable and exciting day on the job!
By, Nicole Egan
RL&A created the nationwide “lip model” search in 2006 as an ownable PR element that could generate buzz for the brand amongst the target audience beyond the topic of general lip care, while also giving the brand a uniquely fun, feminine identity in a crowded product category. We partnered with Parts Models in New York City, the country’s only modeling agency that deals exclusively in beautiful body parts. Parts Models’ president Dani Korwin acts as a key judge in the competition, and has fielded many interviews about the contest and on the topic of parts modeling over the past two years. 
