I read an article this week about one of the largest PR agencies in the world and how they are re-branding themselves as “integrated marketing” to “better serve marketer clients in the 21st century.” What was interesting to me was not the concept of public relations morphing into integrated marketing, but the idea that they are launching a major campaign for themselves to let the world know – a $750,000 campaign, to be specific.
RL&A has been doing integrated marketing for several years now, but we’ve never treated this transition as a news event, or, conducted a campaign to announce it to the world – it’s just been a natural evolution that made perfect sense to us. I guess it’s our bad for not promoting this – especially since it makes us unique amongst most small to mid-size “PR” firms. But no excuses – this really IS big news deserving of some self-promotion, so today marks the start of our campaign to launch the “new” integrated marketing RL&A, with a number of upcoming “events” (including a re-vamped website) to officially mark our unique range of marketing services, including:
• Public relations/traditional media relations
• KOL outreach and consumer activation
• Social media marketing across different channels
• Digital content development
• Online advertising, including CPC and PPC
• Brand management services, including retailer/shelf assistance (Coming soon!)
• Video production and digital distribution
• Package design assistance
• Print advertising
Some of the listed services are handled through very trusted partners, whom we know from experience can be effective working with the type of clients we typically work with – small to medium size brands – and some are handled in-house. Regardless, we make sure it’s all handled seamlessly. The newest service, which we’ll be rolling out very soon, is brand management and retailer assistance, and we’re very excited about this (we have a former OTC/CPG brand manager on the RL&A staff who will manage this in-house). So check back with us from time to time for more news and information on RL&A’s integrated marketing services and new look – we’re hoping you’ll take advantage of some of these new services.