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	<title>Robin Leedy &#38; Associates &#187; Talking PR</title>
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	<description>Public Relations, Social Media, Media Relations, Web Site Integration</description>
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		<title>Old Brands, New Media</title>
		<link>http://robinleedyassociates.com/talking-pr/old-brands-new-media.html</link>
		<comments>http://robinleedyassociates.com/talking-pr/old-brands-new-media.html#comments</comments>
		<pubDate>Fri, 13 Aug 2010 14:36:54 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Talking PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=1721</guid>
		<description><![CDATA[
			
				
			
		
By Alyson O’Mahoney, Executive VP/Partner
If you’re launching a new brand or product, the natural inclination may be to announce and support it via Facebook, matching the newness of the brand with the coolness of this technology to market products, and that’s almost expected.  However, I believe that older, heritage brands – perhaps those with [...]]]></description>
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		<title>The Magic of Magazines</title>
		<link>http://robinleedyassociates.com/talking-pr/the-magic-of-magazines.html</link>
		<comments>http://robinleedyassociates.com/talking-pr/the-magic-of-magazines.html#comments</comments>
		<pubDate>Fri, 12 Mar 2010 16:52:32 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Talking PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=1526</guid>
		<description><![CDATA[
			
				
			
		
By Anne Carlantone

I have always loved magazines. It started in childhood when I would look through my grandparents’ collection of what I think may have been every National Geographic issue ever printed. It progressed to when I discovered my older sister’s copies of Seventeen and Glamour and has grown from there to include everything from [...]]]></description>
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		<title>The Winter Olympics – More than Medals at Stake</title>
		<link>http://robinleedyassociates.com/talking-pr/the-winter-olympics-%e2%80%93-more-than-medals-at-stake.html</link>
		<comments>http://robinleedyassociates.com/talking-pr/the-winter-olympics-%e2%80%93-more-than-medals-at-stake.html#comments</comments>
		<pubDate>Thu, 18 Feb 2010 16:14:12 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Talking PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=1510</guid>
		<description><![CDATA[
			
				
			
		
By Laurie Lindenbaum 
Growing up, it was always exciting to watch major sporting events, though I was never one for bundling up, going out in the freezing cold and participating in winter sports. Watching the winter Olympics was always a highlight when it came to sports on TV and ice skating was, by far, my [...]]]></description>
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		<title>Are Relationships with Media the Key to Effective PR?</title>
		<link>http://robinleedyassociates.com/talking-pr/are-relationships-with-media-the-key-to-effective-pr.html</link>
		<comments>http://robinleedyassociates.com/talking-pr/are-relationships-with-media-the-key-to-effective-pr.html#comments</comments>
		<pubDate>Thu, 10 Dec 2009 10:27:04 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Talking PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=1399</guid>
		<description><![CDATA[
			
				
			
		

By Christina Occhipinti

Prior to joining RL&#38;A in June 2007, I was a reporter with Westfair  Communications, publisher of the Westchester County Business Journal,  so I&#8217;ve been on both sides of the communications spectrum. As a writer,  I relied on PR professionals to keep me in the loop regarding their  clients&#8217; business [...]]]></description>
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		<title>Building Relationships</title>
		<link>http://robinleedyassociates.com/talking-pr/building-relationships.html</link>
		<comments>http://robinleedyassociates.com/talking-pr/building-relationships.html#comments</comments>
		<pubDate>Thu, 05 Nov 2009 21:51:14 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Talking PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=262</guid>
		<description><![CDATA[
			
				
			
		
By Nicole Egan
I started at RL&#38;A a little more than two years ago as a college intern (I graduated with a journalism major from Iona College in New Rochelle last year). While I thought I learned about PR in the classroom, I’ll admit that I hardly knew anything about it except what I had read [...]]]></description>
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		<title>There’s PR in Everything We Do</title>
		<link>http://robinleedyassociates.com/talking-pr/there%e2%80%99s-pr-in-everything-we-do.html</link>
		<comments>http://robinleedyassociates.com/talking-pr/there%e2%80%99s-pr-in-everything-we-do.html#comments</comments>
		<pubDate>Thu, 22 Oct 2009 15:00:00 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Talking PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=260</guid>
		<description><![CDATA[
			
				
			
		

By Laurie Lindenbaum

This past weekend I attended an event. But not just any event – my only brother’s wedding. While hundreds of people all came together to eat, dance and celebrate, I started thinking about how PR plays a role in all aspects of our lives, even some of our most personal events, such as [...]]]></description>
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		<title>Consumers’ New “Lens of Affordability” Requires More Effective Communication of the Value of Healthcare Products</title>
		<link>http://robinleedyassociates.com/talking-pr/consumers%e2%80%99-new-%e2%80%9clens-of-affordability%e2%80%9d-requires-more-effective-communication-of-the-value-of-healthcare-products.html</link>
		<comments>http://robinleedyassociates.com/talking-pr/consumers%e2%80%99-new-%e2%80%9clens-of-affordability%e2%80%9d-requires-more-effective-communication-of-the-value-of-healthcare-products.html#comments</comments>
		<pubDate>Thu, 24 Sep 2009 20:34:10 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Talking PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=255</guid>
		<description><![CDATA[
			
				
			
		
By Anne Carlantone
As an agency that specializes in products found on the shelves of drug and superstores,  consumer response to the current economic climate is something we need to follow closely. 
I don’t know anyone who hasn’t become more conscious of their spending habits over the past year, and during a recent webinar presented by [...]]]></description>
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		</item>
		<item>
		<title>Talking PR</title>
		<link>http://robinleedyassociates.com/talking-pr/talking-pr-2.html</link>
		<comments>http://robinleedyassociates.com/talking-pr/talking-pr-2.html#comments</comments>
		<pubDate>Mon, 08 Jun 2009 18:36:00 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Talking PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=241</guid>
		<description><![CDATA[
			
				
			
		
The New Consumption Dynamic
Supply &#38; Demand
With the recent news about the New York Times and Boston Globe running into financial peril, this seems an apt time to talk about why print publications, both long and short lead, are having so much trouble maintaining their historic revenue streams.  The quick and obvious answer is that these [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Talking PR</title>
		<link>http://robinleedyassociates.com/talking-pr/talking-pr.html</link>
		<comments>http://robinleedyassociates.com/talking-pr/talking-pr.html#comments</comments>
		<pubDate>Thu, 05 Mar 2009 20:32:00 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Talking PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=229</guid>
		<description><![CDATA[
			
				
			
		
With tough times likely to be with us for some time, we thought we’d start a new section of the RL&#38;A blog – Talking PR – “down and dirty” talk that helps shed some light on how PR can realistically help extend tight marketing budgets.
Okay, so it’s a well known fact that PR delivers a [...]]]></description>
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		<title>When the Going Gets Tough, Use PR to Reach Consumers Efficiently</title>
		<link>http://robinleedyassociates.com/talking-pr/when-the-going-gets-tough-use-pr-to-reach-consumers-efficiently.html</link>
		<comments>http://robinleedyassociates.com/talking-pr/when-the-going-gets-tough-use-pr-to-reach-consumers-efficiently.html#comments</comments>
		<pubDate>Wed, 18 Jun 2008 19:47:09 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Talking PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=197</guid>
		<description><![CDATA[
			
				
			
		
With the present economy growing increasingly iffy every day, people tend to ask us “How’s business?  I guess you must be hurting like the rest of us.” But they are often surprised to hear that over the past 22 years, we tend to do better during tough economic times – those same times that ad [...]]]></description>
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