By Danielle Maiello
Public Relations: keyword, relations. We’re here to help you build relationships with your consumers. As is the case in most industries, there is now less face-to-face communication and more online / virtual exchange between consumers and brands. So how do we, as PR and social media marketing professionals, help our clients remain relevant while maintaining a personal consumer relationship? One Answer: YouTube.
There are 4 billion daily views on YouTube; 60 hours of footage uploaded every minute; 800 unique users a year and 200+ million views occur on mobile devices each day. Sharing compelling, creative videos on YouTube allows you to get personal and create a community with your consumers, especially when they’re on the go (it’s my go-to distraction while waiting in line at Starbucks). They get to “see your face” and “hear your voice,” instead of hiding behind a static website …and the best part…YouTube now offers a video response where your consumers can respond to your video with a video of their own…cool right?! Talk about forming a relationship. Check out videos that we’ve produced for clients on our YouTube channel.