What’s all the fuss about "SEO?" — SEO or search engine optimization is one of the new buzzwords when it comes to Social Media. Why all the fuss about SEO? Simply put, when your site is properly optimized, you will improve the quality and volume of traffic to your site from search engines through search results for targeted keywords.
How this is accomplished is not that simple, however. Most SEO experts will tell you that there are a number of different variables that go into how a search engine ranks your page. One of the variables is related to keywords. So what’s a “keyword”? Think of keywords as message or copy points – those words or phrases that describe your product. For example, if you are a manufacturer of golf clubs, you want a customer who has typed “new irons” in a Google search to be directed to your Web site.
The first thing to do in regards to keywords is to make sure you are using the right ones. This means that even though you may refer to something related to your product as one thing, you want to use the term that your customers are using. Using the golf example, let’s say you have developed a new club that lends itself to those seeking a higher “velocity” in their swing. This may be a good term and you may be able to use it, but you may find out that most of your customers say “speed” instead of “velocity.” Since this term is used more often by your customers you should change your copy to reflect that.
After deciding on keywords, the next part of the equation is making sure the keywords are in your Web site’s text. This is done by simply inserting your keywords wherever you can. If this cannot be done, you may want to think about rewriting your copy so that your keywords can be used.
Confused? You’re not alone if you are! If you would like more information on SEO or anything else related to social media, please feel free to contact our social media coordinator John Whitcomb to have all your questions answered.
And don’t forget to come back next month for our next installment of Chatter where we will continue to unravel the mystery that is Social Media.