A couple of weeks ago, a few of the RL&A beauty brands PR team hit the town at Shecky’s Girls Night Out in NYC! We were there on behalf of our client Softlips, which recently won “Best Lip Treatment” for the Shecky’s Beauty at Its Best Awards! Work mixed with play as we hosted fans at the Softlips table, discussed Softlips with both longtime loyalists and people new to the brand and shot some video footage with attendees. Shecky’s attendees also received samples of Softlips in the Shecky’s goodie bags. We took great photos and video that we shared on the Softlips Facebook page; check out our fun on-the-scene video from the event: Click to view