By Nicole Egan
A key part of blogger PR at Robin Leedy & Associates is not only securing a product’s review, but monitoring when it posts, how the blogger reviews it, and the feedback it gets from the blog’s readers. I always enjoy reading their reviews and getting different perspectives about the products we work with. It’s often interesting to see the various descriptions of the same products from multiple bloggers. While all product reviews are of benefit, some are additionally helpful because it gives me ideas for a phrase to use in an upcoming pitch or angle that we may have never thought of.
The benefit is that this all can come relatively quickly. Bloggers have been extremely beneficial for immediate response about a product. Once we send the pitches and products, we can have a review on the blog within a few days or weeks, whereas, we’d have to wait four or more months for a magazine placement to appear. This quick turnaround time has been helpful with not only our client’s quick exposure, but also for switching up messaging as needed early on. Like my own little focus group!