This past Monday morning I received a phone call from a good blogger contact who was hosting an important blogger conference, asking for my “tip of the day” to present to her group.
As someone who is usually pitching bloggers (and media), I was thrilled that the tables were turned.
My tip was for bloggers to include their personal experience with a product in their review. Friends, relatives, neighbors – all fine, just keep it personal. Here’s a prime example of how Cindi at Little Yaya’s Reviews, Giveaways and More got her neighbor’s child to review Pedia-Lax Fiber Gummies. It was perfect!
You want to know more?? This key blogger also wanted to know what RL&A looks for in a blog when deciding to pitch them. This one is easy, so here goes:
– Does size really matter? We do pay attention to unique monthly visitors (the bigger the better), but relevance to and
engagement with our target audience is more important than size – seriously.
– What kind of company will we be in? Past product reviews and content on the blog that are compatible with the product(s) being pitched is key.
– Is the blog up to date? This is easy to tell by looking at how consistently current the posts are.
– How many subscribers does the blog have?
– Likewise for Twitter followers or Facebook fans (likes)
I truly have to say, working with bloggers is an all-time favorite part of my job! While a magazine placement still gets me excited for a client, there’s something about seeing a blogger tell her readers she knows first hand that our product works, and would absolutely recommend the product to a friend or family member.
So, thank you to my blogger-friends – you make my days brighter!