Certain Dri® – a popular OTC product of long-standing client DSE Healthcare – was recently touted as “the best antiperspirant” in the “Ask the Girl Next Door” section of Men’s Health magazine (the June issue with Mark Wahlberg on the cover!). The article, both in print and online, and has a whopping 8.8 million readers (maybe even more pass-along readership to some of the ladies due to the, um, sexy guy on the cover?).
