Our CharcoCaps® Anti Gas Formula pitch on “travel bloat” made it into the June issue of Prevention (readership more than 13.5 million!), reporting it as “a capsule that will banish bloat when traveling.” The article recommends taking “two capsules before takeoff as insurance against painful gas while flying.” Even better – you won’t have a problem getting CharcoCaps through security!
And, speaking of gas, you can’t say RL&A doesn’t get creative when developing story angles for our clients’ products. In fact, we’re becoming famous in newsrooms, according to one health editor at the NY Daily News, who recently commented to us on our quirky memorable pitches for CharcoCaps® Anti Gas Formula, “CharcoCaps is famous in newsrooms for its memorable pitches. One Passover, it coined the term ‘Gassover,’ based on some well-known properties of matzo and other holiday fare. Among other favorites: ‘Tackle Tailgate Flatulence Before the Next Game’ and ‘Passing Gas by Running Like the Wind.’ This writer also posted our new gas card giveaway online: Daily News helping to drive Web traffic to the newly re-vamped brand site.