Double duty results! After a great product placement for Softlips in a recent issue of US Weekly, the TODAY SHOW (NBC) had the beauty editor on for a segment on the same topic as the magazine article – “Pre-Workout Makeup” – that included Softlips conditioning lip balm messaging and visual to an audience of more than 5 million viewers! The host even said, “Softlips, I love that stuff!”
A good beauty tip is worth its weight in gold and the September edition of Women’s Health (readership 3.6 million) offered some for active women featuring Phisoderm Anti-Blemish Body Wash, which was recommended as a good companion for the post-workout shower, and Softlips conditioning lip balm, which was recommended for those who like to workout outdoors as a good choice for protecting lips from the sun