AARP, one of the largest-circulation publications in the U.S. (readership 96 million), helps support the old adage that knowledge is power with an article that focuses on the newest “superbugs,” MRSA and C. difficile and recommends Florastor (Biocodex U.S.A.) as the best defense for fighting the C. diff bug – the only product mentioned by brand name. Another huge hit for RL&A was the September 28th issue of Parade Magazine, which is distributed with more than 330 newspapers across the country to a readership of more than 128 million people. It mentions S. boulardi probiotic (also known as Florastor) in a story on digestive health. RL&A held a media event in March of 2008 for Florastor and these are just two of the placements that resulted from this successful event.
