Laura Giardina
There’s nothing better than getting our client PediaCare an editorial placement in Woman’s World magazine, reaching 8.8 million readers! For a chance to win the PediaCare “Kids’ Cold Comfort” giveaway, readers are encouraged to visit www.pediacare.com/win. Did you enter?
Want a lip balm that does more than just provide a moisture boost? Follow the advice of the editors at Family Circle (readership: 15.7 million) who chose Softlips Lip Conditioner in their November 29th issue, because of its added benefit of protection from the sun with an SPF of 20.
Ever shake the hand of someone whose hand was not the driest? People with sweaty hands might read one of the “Power Points” to interviewing in the October issue of Marie Claire magazine (readership: 3.8 million). The article suggests using an antiperspirant, such as CertainDri antiperspirant the night before to avoid those clammy hands.
Body odor can not always be defeated by deodorant alone. In the November 2009 issue of Men’s Health, (readership: 7.4 million) they recommend pairing a deodorant with an “extra-potent antiperspirant,” such as our client DSE’s CertainDri antiperspirant to “KO the BO caused by heavy sweating.”
Do you like natural products, but need to stay within your budget? Softlips Lip Conditioners might be just the answer you are looking for when it comes to organic lip conditioners and Good Housekeeping, (readership over 18 million) recently recommended them in their January issue as a great choice for “Natural Lip Service.”
Probiotics are not just for kids, they can be used for most ages and as the December issue of Woman’s World (readership: 4.8 million) points out, Florastor is a great choice to help “turn off G.I. distress” that can strike from antibiotics.
Florastor was one of only two probiotics that Parenting Magazine (readership: 6.6 million) mentioned in their November issue titled “Outsmart the Flu” that featured tips and advice on keeping your kids healthy.
RL&A’s video series campaign for Cystex urinary pain relief tablets was featured in this very popular beauty blog this past July (monthly visitors: 45,000). The post described the educational campaign, “Know Your Bladder Better,” and posted the shareable video widget – doesn’t get better than that!
Two is always better than one, which is why we are thrilled that not one, but two, celebrity makeup artists recommended ROHTO eye drops to help brighten and refresh eyes in two of the most popular weekly entertainment magazines, US Weekly and Star. Gita Bass, who works on the faces of many celebrities, says she uses ROHTO as a “quick fix to brighten eyes on a hot day”(US Weekly readership: 7.6 million). Charlie Green, who has made up Gisele Bundchen’s face, among others, says ROHTO “drops can brighten eyes like no other and can calm the redness of a blemish.” (Star Magazine readership: 4.8 million)
RL&A’s travel angle for Florastor worked well at the start of peak travel season, with Redbook and campaign expert Dr. Patricia Raymond recommending the probiotic S.boulardi (the ingredient in Florastor) to help ward off Montezuma’s Revenge and other digestion issues, which can steer your vacation off right off track. (Redbook Magazine(readership: 9 million)