Building communities in social media PR can be a challenging but extremely rewarding experience for OTC health brands. Market insights, organic search engine optimization (SEO), increased awareness and sales are a few benefits of creating and managing a social community, and ROI in social media can be a direct result of the size of a brand’s community. But deciding where your community will live (Facebook, Twitter, a brand-owned community, or a combination), and what value your brand brings to its community, is of critical importance. ChatteRL&A uses best-practices when building and communicating with branded communities. When it’s time to listen, we use proprietary monitoring systems to find relevant conversations and potential community members. When it’s time to speak, ChatteRL&A sends the appropriate messaging out through the appropriate channels, generating awareness, engagement, click-throughs, fans and followers. Leveraging your presence in social media can generate measurable ROI, but the process is not instant, and it requires the dedication from companies/brands to listen and engage with their communities. For brands ready to take the jump into building a community, ChatteRL&A is the perfect partner.