<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Robin Leedy &#38; Associates</title>
	<atom:link href="http://robinleedyassociates.com/feed" rel="self" type="application/rss+xml" />
	<link>http://robinleedyassociates.com</link>
	<description>Public Relations, Social Media, Media Relations, Web Site Integration</description>
	<lastBuildDate>Thu, 17 May 2012 21:36:40 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3-RC3</generator>
		<item>
		<title>So, why should my OTC or HBA brand have a Facebook page?</title>
		<link>http://robinleedyassociates.com/uncategorized/so-why-should-my-otc-or-hba-brand-have-a-facebook-page.html</link>
		<comments>http://robinleedyassociates.com/uncategorized/so-why-should-my-otc-or-hba-brand-have-a-facebook-page.html#comments</comments>
		<pubDate>Thu, 17 May 2012 21:36:40 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Chit Chatter]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Talking PR]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Beauty PR]]></category>
		<category><![CDATA[healthcare social media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[OTC brand marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=2334</guid>
		<description><![CDATA[It’s plain and simple; being a Facebook fan of a brand boosts purchase, consideration, and recommendation, according to Forrester Research and North America Technographics. Obviously, many brands have experienced this phenomenon for themselves, which may be contributing to a projected increase in social media budgets in 2012 (according to eMarketer, 25% of digital marketers are [...]]]></description>
		<wfw:commentRss>http://robinleedyassociates.com/uncategorized/so-why-should-my-otc-or-hba-brand-have-a-facebook-page.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Secret to Earning National TV Placements? Look To Social Media!</title>
		<link>http://robinleedyassociates.com/uncategorized/secret-to-earning-national-tv-placements-look-to-social-media.html</link>
		<comments>http://robinleedyassociates.com/uncategorized/secret-to-earning-national-tv-placements-look-to-social-media.html#comments</comments>
		<pubDate>Thu, 10 May 2012 21:19:55 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Blog Outreach]]></category>
		<category><![CDATA[Chit Chatter]]></category>
		<category><![CDATA[Clients in the News]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Talking PR]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Beauty PR]]></category>
		<category><![CDATA[Blogger Outreach]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>
		<category><![CDATA[Traditional Media]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=2315</guid>
		<description><![CDATA[Still need further proof that social media influences trends in traditional media? Look no further than this clip from TODAY. Our work with beauty blogger, Lilliana Vazquez, from The Cheap Chica&#8217;s Guide to Style resulted in our client, Conair, being featured in a recent celebrity beauty segment. We know how to find and influence the [...]]]></description>
		<wfw:commentRss>http://robinleedyassociates.com/uncategorized/secret-to-earning-national-tv-placements-look-to-social-media.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Success: Get Intimate with Your Audience!</title>
		<link>http://robinleedyassociates.com/uncategorized/social-success-get-intimate-with-your-audience.html</link>
		<comments>http://robinleedyassociates.com/uncategorized/social-success-get-intimate-with-your-audience.html#comments</comments>
		<pubDate>Thu, 03 May 2012 17:48:27 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Chit Chatter]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blogger Outreach]]></category>
		<category><![CDATA[healthcare public relations]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=2300</guid>
		<description><![CDATA[By Nicole Egan On a recent trip to North Carolina, I attended a country concert. The performer was someone I had seen two prior times up North. This time I noticed a difference in the way the performer carried himself and which songs he sang. He chose songs and spoke to the audience in a [...]]]></description>
		<wfw:commentRss>http://robinleedyassociates.com/uncategorized/social-success-get-intimate-with-your-audience.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Marketing &#8211; It’s Like Word of Mouth on Steroids</title>
		<link>http://robinleedyassociates.com/uncategorized/social-media-marketing-its-like-word-of-mouth-on-steroids.html</link>
		<comments>http://robinleedyassociates.com/uncategorized/social-media-marketing-its-like-word-of-mouth-on-steroids.html#comments</comments>
		<pubDate>Thu, 26 Apr 2012 21:08:43 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Blog Outreach]]></category>
		<category><![CDATA[Chit Chatter]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Promotions in Motion]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Talking PR]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blogger Outreach]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=2285</guid>
		<description><![CDATA[By Stephanie LaDue As a new parent, I know I’m a marketer’s dream. Getting ready for my baby meant my wallet was wide open, ready to purchase a nursery full of new goodies. I wanted – and still want – everything that will make my child’s life better. Like other new moms, overwhelmed by decisions [...]]]></description>
		<wfw:commentRss>http://robinleedyassociates.com/uncategorized/social-media-marketing-its-like-word-of-mouth-on-steroids.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook as a Customer Service Rep? Another Benefit of Good Social Media Marketing!</title>
		<link>http://robinleedyassociates.com/chit-chatter/facebook-as-a-customer-service-rep-another-benefit-of-good-social-media-marketing.html</link>
		<comments>http://robinleedyassociates.com/chit-chatter/facebook-as-a-customer-service-rep-another-benefit-of-good-social-media-marketing.html#comments</comments>
		<pubDate>Thu, 19 Apr 2012 18:22:30 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Chit Chatter]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Talking PR]]></category>
		<category><![CDATA[Weird but True]]></category>
		<category><![CDATA[healthcare public relations]]></category>
		<category><![CDATA[healthcare social media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[OTC brand marketing]]></category>
		<category><![CDATA[OTC marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=2267</guid>
		<description><![CDATA[By Anne Carlantone Most companies want their customers to be happy, right? A recent study revealed that 95% of companies (from consumer and beauty to OTC and healthcare) believe that satisfied customers are very or extremely important to their company. That’s not surprising. What IS surprising is that the same study revealed that while 48% [...]]]></description>
		<wfw:commentRss>http://robinleedyassociates.com/chit-chatter/facebook-as-a-customer-service-rep-another-benefit-of-good-social-media-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Clients in the News: OTC PR at its Best!</title>
		<link>http://robinleedyassociates.com/agency-news/clients-in-the-news-58.html</link>
		<comments>http://robinleedyassociates.com/agency-news/clients-in-the-news-58.html#comments</comments>
		<pubDate>Tue, 10 Apr 2012 18:26:54 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Chit Chatter]]></category>
		<category><![CDATA[Clients in the News]]></category>
		<category><![CDATA[healthcare public relations]]></category>
		<category><![CDATA[healthcare social media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[OTC brand marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>
		<category><![CDATA[Traditional Media]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=2217</guid>
		<description><![CDATA[We couldn’t get hunky host Travis Stork to volunteer to have his sperm count tested, but we did get our client SpermCheck Fertility (www.spermcheck.com) some quality air time on the Emmy award winning, medical talk show, &#8220;The Doctors&#8221;! See what &#8220;The Doctors&#8221; told their 2.6 million viewers about SpermCheck Fertility and why it’s important to [...]]]></description>
		<wfw:commentRss>http://robinleedyassociates.com/agency-news/clients-in-the-news-58.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RL&amp;A In The News!</title>
		<link>http://robinleedyassociates.com/agency-news/rla-in-the-news-2.html</link>
		<comments>http://robinleedyassociates.com/agency-news/rla-in-the-news-2.html#comments</comments>
		<pubDate>Tue, 03 Apr 2012 18:37:16 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Chit Chatter]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[RL&A Staff News]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Talking PR]]></category>
		<category><![CDATA[Beauty PR]]></category>
		<category><![CDATA[healthcare public relations]]></category>
		<category><![CDATA[healthcare social media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[OTC brand marketing]]></category>
		<category><![CDATA[OTC marketing]]></category>
		<category><![CDATA[OTC social media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=2194</guid>
		<description><![CDATA[Is your social media marketing optimized for mobile? Should it be? In a new story this week, Drug Store News tapped our very own Alyson O&#8217;Mahoney, RL&#038;A partner and EVP, for her perspective as an OTC, health and beauty social media marketing and PR expert. See what Alyson has to say about leveraging mobile for [...]]]></description>
		<wfw:commentRss>http://robinleedyassociates.com/agency-news/rla-in-the-news-2.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>So, What Do You Do At Work?</title>
		<link>http://robinleedyassociates.com/uncategorized/so-what-do-you-do-at-work.html</link>
		<comments>http://robinleedyassociates.com/uncategorized/so-what-do-you-do-at-work.html#comments</comments>
		<pubDate>Tue, 21 Feb 2012 18:23:14 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Blog Outreach]]></category>
		<category><![CDATA[Chit Chatter]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Picture of The Week]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Talking PR]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Beauty PR]]></category>
		<category><![CDATA[Blogger Outreach]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>
		<category><![CDATA[Traditional Media]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=2183</guid>
		<description><![CDATA[By Nicole Egan It seems like just this week my Facebook newsfeed has been taken over by the latest fad meme &#8211; funny depictions of various jobs and their misconceptions, everything from scientists to librarians to coaches. Prior to this influx, a friend – who also works in PR &#8211; posted this image on her [...]]]></description>
		<wfw:commentRss>http://robinleedyassociates.com/uncategorized/so-what-do-you-do-at-work.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RL&amp;A In the News!</title>
		<link>http://robinleedyassociates.com/agency-news/rla-in-the-news.html</link>
		<comments>http://robinleedyassociates.com/agency-news/rla-in-the-news.html#comments</comments>
		<pubDate>Fri, 17 Feb 2012 22:27:59 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Chit Chatter]]></category>
		<category><![CDATA[Clients in the News]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Promotions in Motion]]></category>
		<category><![CDATA[Talking PR]]></category>
		<category><![CDATA[Beauty PR]]></category>
		<category><![CDATA[Blogger Outreach]]></category>
		<category><![CDATA[healthcare public relations]]></category>
		<category><![CDATA[healthcare social media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[OTC brand marketing]]></category>
		<category><![CDATA[OTC marketing]]></category>
		<category><![CDATA[OTC social media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=2156</guid>
		<description><![CDATA[Alyson O&#8217;Mahoney, EVP and partner here at RL&#038;A was recently interviewed by the Westchester County Business Journal regarding our ever-expanding integrated social media marketing practice and new client wins that reinforce our position as a leading OTC and HBA firm. Check out what Alyson had to say here: http://westfaironline.com/2012/19282-brands-bloom-on-social-media/. We also wanted to take a [...]]]></description>
		<wfw:commentRss>http://robinleedyassociates.com/agency-news/rla-in-the-news.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Waiting for Regulatory to Weigh In On Social Media?</title>
		<link>http://robinleedyassociates.com/talking-pr/waiting-for-regulatory-to-weigh-in-on-social-media.html</link>
		<comments>http://robinleedyassociates.com/talking-pr/waiting-for-regulatory-to-weigh-in-on-social-media.html#comments</comments>
		<pubDate>Thu, 09 Feb 2012 20:24:01 +0000</pubDate>
		<dc:creator>RLA</dc:creator>
				<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Talking PR]]></category>
		<category><![CDATA[Beauty PR]]></category>
		<category><![CDATA[Blogger Outreach]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[healthcare public relations]]></category>
		<category><![CDATA[healthcare social media]]></category>
		<category><![CDATA[OTC brand marketing]]></category>
		<category><![CDATA[OTC marketing]]></category>
		<category><![CDATA[OTC social media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>

		<guid isPermaLink="false">http://robinleedyassociates.com/?p=2151</guid>
		<description><![CDATA[Getting involved in social media has been challenging for many OTC brands that worry about questions over content and responsibility for misinformation, as well as a myriad of other regulatory issues. As we all await the FDA’s “official” guidance for social media marketing in the healthcare category, we wanted to share these “best practices” recently [...]]]></description>
		<wfw:commentRss>http://robinleedyassociates.com/talking-pr/waiting-for-regulatory-to-weigh-in-on-social-media.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Minified using disk: basic
Page Caching using disk: enhanced
Database Caching using disk: basic
Object Caching 1462/1462 objects using disk: basic

Served from: robinleedyassociates.com @ 2012-05-21 21:46:42 -->
