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	<title>Robin Leedy &#38; Associates</title>
	<link>http://robinleedyassociates.com</link>
	<description>Public Relations, Social Media, Media Relations, Web Site Integration</description>
	<lastBuildDate>Thu, 19 Aug 2010 21:31:41 +0000</lastBuildDate>
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		<title>Faces and Places – New Location-Based Facebook Option Provides New Opportunities to Connect with Consumers</title>
		<description><![CDATA[
			
				
			
		
By Anne Carlantone
Unless you’ve been living under a rock, you’ve probably heard about the new Facebook Places location-based check-in service that was announced this week. Now, we get to discover what we can do with it! 
Before this, sites like Foursquare and Gowalla were the sites you joined if you chose to get in on [...]]]></description>
		<link>http://robinleedyassociates.com/uncategorized/faces-and-places-%e2%80%93-new-location-based-facebook-option-provides-new-opportunities-to-connect-with-consumers.html</link>
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		<title>Old Brands, New Media</title>
		<description><![CDATA[
			
				
			
		
By Alyson O’Mahoney, Executive VP/Partner
If you’re launching a new brand or product, the natural inclination may be to announce and support it via Facebook, matching the newness of the brand with the coolness of this technology to market products, and that’s almost expected.  However, I believe that older, heritage brands – perhaps those with [...]]]></description>
		<link>http://robinleedyassociates.com/talking-pr/old-brands-new-media.html</link>
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		<title>The Power of Word of Mouth</title>
		<description><![CDATA[
			
				
			
		
By Nicole Egan
In my daily outreach for clients to bloggers who effectively spread product information to their constituents who they influence daily, I was recently pondering on the effectiveness of word of mouth when I realized how powerful a force it is on my own decisions, purchases, etc.…with the best recent example being my family [...]]]></description>
		<link>http://robinleedyassociates.com/uncategorized/the-power-of-word-of-mouth.html</link>
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		<title>What King James Can Teach Us About Social Media Marketing</title>
		<description><![CDATA[
			
				
			
		
By John Whitcomb, Social Media Manager

Unless you’ve been living under first base, it has been hard to ignore the hype surrounding NBA free agent Lebron James, which will culminate when he announces his decision during a prime time, much-anticipated, various-cities-on-the-edge-of-their-seats press conference on ESPN. 
As a PR professional and a rabid student of social media, [...]]]></description>
		<link>http://robinleedyassociates.com/chit-chatter/what-king-james-can-teach-us-about-social-media-marketing.html</link>
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		<title>World Cup Winner: Team Social Media Marketing</title>
		<description><![CDATA[
			
				
			
		
By Brittany Oat

In the 2010 FIFA World Cup it’s not Lionel Messi or Cristiano Ronaldo who are the biggest stars. No, it’s Facebook, Twitter and YouTube…and the fans sitting at home using those tools to get so close to the game they might as well be in South Africa.
We’ve seen social media make huge leaps [...]]]></description>
		<link>http://robinleedyassociates.com/facebook/world-cup-winner-team-social-media-marketing.html</link>
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		<title>A Grassroots Event Can Provide Content for Social Media PR</title>
		<description><![CDATA[
			
				
			
		
By Brittany Oat

Sometimes a brand really lends itself to grassroots PR, so when the perfect opportunity comes along to promote it on the local level you just have to go for it. Case in point: Anti Monkey Butt Powder and the Westchester Mountain Bike Association’s 2010 Fat Tire Festival. As an avid mountain biker, I [...]]]></description>
		<link>http://robinleedyassociates.com/promotions-in-motion/1652.html</link>
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		<title>Thanks to Social Media PR, Your Communications Team is Even More Invested</title>
		<description><![CDATA[
			
				
			
		
By Anne Carlantone
The other day, I was really stressed at work. That’s not unusual for anyone, but the source of the stress was much different than it would have been years ago.  The source of the stress was not my boss, my client or even a reporter – it was a less-than-happy Facebook fan [...]]]></description>
		<link>http://robinleedyassociates.com/chit-chatter/thanks-to-social-media-pr-your-communications-team-is-even-more-invested.html</link>
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		<title>Networking: The Single, Greatest Lesson I Learned in School</title>
		<description><![CDATA[
			
				
			
		
By Nicole Egan
I recently graduated Iona College with a Master’s degree in Public Relations. Although I was taught many lessons in each of my classes, one of the most important lessons that I learned wasn’t found in my textbooks. Regardless of the subject matter, every single teacher stressed to us the importance of networking and [...]]]></description>
		<link>http://robinleedyassociates.com/chit-chatter/networking-the-single-greatest-lesson-i-learned-in-school.html</link>
			</item>
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		<title>Social Networking PR Starts As Early as Pre-School</title>
		<description><![CDATA[
			
				
			
		
By Laurie Lindenbaum
My son has always looked forward to our weekly trips to the supermarket. But ever since he started pre-school, these outings have taken on a life of their own. He now walks the aisles asking for Cheetos, Froot Loops and Gatorade – products that we rarely, if ever, bought. 
But where did he [...]]]></description>
		<link>http://robinleedyassociates.com/chit-chatter/social-networking-pr-starts-as-early-as-pre-school.html</link>
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		<title>The Blogger Who Made My Day, and Other Tips for Good Social Media Marketing</title>
		<description><![CDATA[
			
				
			
		
This past Monday morning I received a phone call from a good blogger contact who was hosting an important blogger conference, asking for my “tip of the day” to present to her group. 
As someone who is usually pitching bloggers (and media), I was thrilled that the tables were turned.
My tip was for bloggers to [...]]]></description>
		<link>http://robinleedyassociates.com/chit-chatter/the-blogger-who-made-my-day-and-other-tips-for-good-social-media-marketing.html</link>
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