Whether it’s for OTC health brands, cosmetics, nutritionals, personal care brands or medical device PR, there are individuals who fall into the category of “key influencers” or “key opinion leaders” (KOLs), whose support you will need to help create word-of-mouth and make your brand successful. These can be particular physician groups, such as pediatricians, gynecologists, infectious disease experts or naturopaths, or it can be members of the elite media or even famous moms. Robin Leedy & Associates can develop a KOL program to fit your budget, bringing the right resources together when you need them most.

Finding the right path to KOLs for your brand is part of the creative strategy development Robin Leedy & Associates will conduct on your behalf. Reaching out to them via medical symposia or meetings, non-profit sponsorships, targeted direct outreach or media relations will be considered in relation to your goals and budget.

For information on key consumer influencers, Click here.