With moms being the primary purchasers of most OTC products for the family, speaking to them is critical. Whether she’s a mom-to-be, first-time mom or experienced mother, Robin Leedy & Associates knows her. As moms ourselves, we realized long ago that marketers need to speak directly to us in ways we can relate to and we’re skilled at reaching this audience. 

Not only have we built relationships with many of the leading editors in this category through our PR for drugstore brands, but as a social media PR firm, we have also formed relationships with many “mommy bloggers,” allowing us to speak directly with moms through their ongoing dialogue. Since bloggers can generate a lot of buzz and chatter, following them regularly helps us speak with them and get our products discussed and reviewed. Word of mouth marketing is so important when talking to moms, since a recommendation from a fellow mom is often the most important recommendation. While moms trust the recommendation of other moms, the media and bloggers trust the information coming from Robin Leedy & Associates.

Robin Leedy & Associates has been reaching moms to discuss health and beauty products for them and for their babies/children for the past two decades. We’ve garnered editorial and social media coverage for a variety of “mom” products, including breastfeeding, bathing/infant skin care, cough/cold, sun safety, intestinal health, vision, bladder health, feminine health and so much more.