Measuring results in social media PR has been a consistent challenge for marketers as the importance of the medium grows. The question remains, how can brands measure ROI from their social media for drugstore brands efforts?

At ChatteRL&A, we believe that community-building generates long-term residual value from efforts in social media, which can and should be measured. There is nothing of greater value to a brand than earning the recommendation of a consumer who shares his or her affinity with everyone they know. Social media has made word-of-mouth a scalable possibility. With this in mind, we have created a reporting system that measures short-term results in terms of competitive media value, while keeping a strategic watch on long-term, community building strategies. Unlike most “social media” agencies, ChatteRL&A forecasts all social media results, and delivers on the metrics and value that are established based on campaign goals. We are not tool or widget makers: we are online messengers.