RL&A Media Event is "Toe"-Tal Success–Some 20-plus top tier beauty media were treated to a spa pedicure and foot-care goodies when Robin Leedy & Associates recently hosted the

Microplane® Personal Care media briefing event at the luxurious Townhouse Spa in NYC. Microplane®, which made a name for itself in the housewares industry, is looking to do the same in personal care with its unique Foot Files and Foot Buffers, which are safe and effective to remove dry skin and calluses from the feet.

The event was well attended by editors from leading women’s and men’s magazines, including Men’s Vogue, New York Magazine, Good Housekeeping, Us Weekly, Women’s Health, Self, Maxim, Ladies Home Journal, Women’s Wear Daily, Parents, Conde Nast Traveler, CosmoGirl!, All You, Family Circle, Teen Vogue, Health, Allure and Redbook, among others.

Editors had one-on-one product briefings with Philadelphia Eagles podiatrist Lee Cohen and celebrity pedicurist Gina Eppolito (most recently credited in this month’s issue of Allure magazine for doing Sarah Jessica Parker’s pedicure for her photo shoot), as well as the Microplane® team. Each editor also had a personal experience with the new Microplane® Foot Files and Buffers during their spa pedicures.

Initial feedback from the editors indicates this RL&A media event was a “toe-tal” success! Now the real work begins as we follow up to secure placements.

For more information on how to get media exposure for your OTC, beauty or women’s health products or services, Contact Robin Russo of Robin Leedy & Associates