For the second year in a row, RL&A and The Mentholatum Company teamed up to conduct the “Softlips Picture Perfect Lips” contest that was developed by RL&A to highlight the leading lip conditioner’s lip-perfecting qualities amongst young women.

Once again the contest proved successful in attracting attention, drawing almost 2500 entries from women ages 13 to17 who believed that their perfect pout could make them a top lips model with a contract from Parts Models, the only modeling agency devoted solely to beautiful body parts.

The campaign kicked off with a segment on New York’s CW11 and was later picked up by hundreds of media outlets, including the Chicago Tribune, St. Louis Dispatch, Tampa Tribune, Cosmogirl.com and YM.com.

The 2007 lip victor was Ashton Shane, 22, of Los Angeles, a young woman with beautifully-shaped and well-cared-for lips. As grand prize winner, Shane received a $2,500 check along with a one-year supply of Softlips® products. 

This entry was posted on Tuesday, February 26th, 2008 at 4:15 pm and is filed under Promotions in Motion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.