Patricia Raymond, M.D., noted board-certified gastroenterologist, author and assistant professor at Eastern Virginia Medical School.
Le Bernardin was a fitting site on March 5th for RL&A and our client, French-based Biocodex, to host the “Pros of Probiotics” media roundtable and luncheon event for Florastor® probiotics supplement.
The event was well attended by editors from leading national media outlets, such as The Wall Street Journal, Time Magazine, Redbook, Self, Woman’s World, Women’s Health, Prevention, Parade, Marie Claire, Ladies’ Home Journal, Good Housekeeping, Shape, Woman’s Day, and many more.
Editors from SHAPE, Marie Claire and Conde Nast Traveler discuss probiotics over lunch at the Le Bernardin PR media event.
Guests heard presentations from the top probiotic experts in the field and were presented with the latest clinical research on the use of Saccharomyces boulardii and other probiotics. Media reaction to the event was extremely positive, with many asking questions and offering suggestions for future coverage.