One of the biggest complaints of those who suffer from excessive underarm perspiration is that they can’t wear what they want. Since Certain Dri Antiperspirant can help get rid of the problem, we wanted to offer another life-changing offer….a $1,000 “sweat-free” shopping spree to buy the wardrobe you always wanted, now that the excessive perspiration is under control. Through traditional PR, online efforts and an exclusive editorial offer via Woman’s World magazine (the top read magazine by Wal-Mart shoppers), tens of thousands of entries came rolling in.