RL&A recently helped launch new ROHTO Hydra with an eye-opening media event/party on the stunning new Pool Deck at the Empire Hotel on June 4.
The event was well attended by top beauty and grooming editors from magazines like Glamour, Allure, Elle, InTouch Weekly, Redbook, Teen Vogue, GQ and Woman’s World, as well as beauty bloggers from AOL Stylelist, Glamour.com, SheFinds.com, TotalBeauty.com and Beauty Blogging Junkie, among others.
Guests sipped cocktails and ate passed hors d’oeuvres while mingling with celebrity makeup artist Gita Bass, the ROHTO spokesperson, throughout the evening. A cool ice sculpture of the ROHTO bottle was commissioned and on display.
In addition to meeting Gita, media were given the opportunity to have their eye makeup done by professional makeup artists Emi, Legend and Bank, and also have their face and future “read” by face reader Sherry Lane. A portrait artist also treated attendees to Picasso- and watercolor-inspired portraits.
Guests, many of whom have covered ROHTO in the past, were wowed by the event, which has already resulted in fantastic media coverage.
To find out how to you can get your beauty or OTC products into the hands of the media, contact Robin Russo or Alyson O’Mahoney.