Since Robin Leedy & Associates often works with small to medium-size OTC brands, many of our clients are still working out their retail distribution and look to the PR campaign to help sell in their brand to the drug and mass chain stores. More so than most PR agencies, we understand the retail side of the OTC category, living and breathing it along with our clients, sometimes even attending retail sales meetings, such as NACDS, and helping with presentations to the trade. Some of our Partners are among the leading OTC sales and industry organizations and our involvement with them, including strategy and business development meetings, has resulted in our in-depth knowledge of trade and sales issues.

So what does this knowledge of the retail trade side of your business mean to you? It means that we can assist when you are looking to gain or increase retail distribution; we understand retail timing, expenses and messaging issues. We understand your need to move product sales now, not later, and sometimes we’re even able to help connect you with the right people that can make all the difference in the world to your retail/sales success. It’s what sets us apart from our PR and social media competitors; if retail issues are important to you, you want Robin Leedy & Associates on your team.