Media is evolving at a rapid pace. The way in which we find and share information has changed, and social media is the broad term that’s come to define these new channels that consumers are using to communicate. Social media PR has greatly affected the already-challenging environment that marketers face when trying to position their OTC health brands and get messages out to potential customers. Advertising doesn’t have the reach or effectiveness that it used to, and traditional media outlets are quickly feeling the impact of people spending more time online and less time at the magazine rack and in front of the television. At Robin Leedy & Associates, we have come to understand that driving real brand engagement is now more important than ever.

For more about our ChatteRL&A social media department, click here.