In social media, no content or message is effective unless it’s being spoken, heard and shared. The cornerstone of RL&A’s social media PR expertise rests in its proprietary Influencer Network, which consists of hundreds of bloggers we have relationships with – bloggers who trust us and appreciate hearing from us on an ongoing basis.

ChatteRL&A has an innovative approach to finding the right people in social media: the authors, bloggers, Facebook fans, Twitter followers and other potential brand evangelists who are influential in their respective spaces. By developing relationships with the right people online, ChatteRL&A is able to drive honest, genuine conversation in targeted communities. Through our relationships and understanding of the medium, we’ve had a great deal of success generating coverage in blogs, building communities in Facebook and Twitter, driving views and comments in video communities or generating participation in contests and other initiatives as part of PR for drugstore brands.

Through all of these efforts, ChatteRL&A’s approach to driving messages into social media is transparent and utilizes best practices (and knowledge of the latest FDA/FTC regulations) to interact with consumers online. Additionally, we treat online consumers and influencers as we like to be treated and as a result maintain great online reputations for our clients: our results speak for themselves.