Mom’s Select Swag Suite held during BlogHer is one of the biggest and most exciting blogger events that we look forward to attending each year because it affords us an opportunity to meet with many of the bloggers we deal with on a regular basis face to face. Let’s face it – email is great for connecting with people, but it’s not the same as putting a face to the name and personally connecting. Personal connections are the key to the Blogger Outreach program at RL&A – our extensive database of bloggers in all different categories – from moms with children to sports, travel, beauty, lifestyle – even disease/condition specific bloggers (migraines, IBS, etc.) – are bloggers we connect with on a regular basis. Those relationships are what make us successful, and what make the results meaningful to our clients.
At this summer’s Mom’s Select Swag, the RL&A team attending included Laura Giardina, our Director of Blogger and Media Relations. This interview – by a blogger of Laura on behalf of our scünci client – is a great example of how marketing to women starts with great relationships.