Summer shouldn’t mean a marketing slowdown…just a strategic shift! Yes, your consumers may be hitting the road and the beach; spending less time on traditional media consumption. But besides their car keys, what are they sure never to leave home without? Their cell phone. With 46% of U.S. mobile phone owners carrying a smartphone* and 425 million Facebook users accessing the platform from a mobile device every month**, you can bet this portable source of entertainment is influencing consumers no matter where they may roam. This is something that traditional media just can’t compete with, regardless of the season. When’s the last time you saw someone reading a magazine while waiting in line at a fast food restaurant?
In the summer it’s as important as ever to maintain a robust and engaged social media marketing presence and make it mobile friendly (something often overlooked when setting up Facebook promotions). With a cell phone in nearly everyone’s pocket and more downtime, people are sure to be checking Facebook often. And now with reports that Facebook is giving its iPhone app a much needed upgrade this summer, mobile Facebook engagement should see even more of an uptick.
With the Fourth of July upon us, we hope everyone has a great summer, enjoys the beach and doesn’t forget their cell phone!
*According to Nielsen, Q4 2011
** According to Facebook