By Nicole Egan
It seems like just this week my Facebook newsfeed has been taken over by the latest fad meme – funny depictions of various jobs and their misconceptions, everything from scientists to librarians to coaches.
Prior to this influx, a friend – who also works in PR – posted this image on her Facebook page before I saw it featured on Mashable.com. I instantly loved it and shared it with our entire agency. Everyone here has had the challenge of trying to explain what we do to people outside of the biz – especially our parents (that’s one constant in this industry, our parent’s have no idea of what we do)!
The funny thing is there’s a little truth in all these scenarios because our industry is constantly evolving and our responsibilities can be really complex. One thing’s for sure; we’re always on our toes. Here at RL&A, each of us is responsible for a little bit of everything such as pitching editors, producers and bloggers, copywriting/content creation, planning events, directly engaging consumers and creating and maintaining client Facebook pages and Twitter handles, and the list goes on.
Although we sometimes have the days of “What I actually do,” the “What my friends think I do” days are fun when they happen…I’ll let my friends continue to think I have those days everyday!
Tags: Beauty PR, Blogger Outreach, Facebook, Marketing, PR, Social Media, social media PR, Traditional Media