Here at RL&A, we’re so heavily entrenched in social media that we thought it would be fitting to share some eye-opening stats about the “coolest” forms of communication among the country’s young adults thanks to a new Harris Interactive survey developed on behalf of our client ROHTO eye drops.
The “Cool or Not Cool” survey revealed that the coolest form of communication is a near tie between Facebook and “face time.” Surprisingly, 24% of U.S. adults age 18-34 indicated that they consider face-to-face meetings the coolest form of communication, while 23% think the coolest way to communicate is via online social networks.
Among respondents who selected a specific social networking Web site, we’re not surprised to learn that the choice is Facebook, with three-quarters (74%) choosing it as their favorite, trumping Twitter at 15% and MySpace at 11%.
The survey also revealed that email and instant messaging, once go-to methods of communication, are officially “out” while cell phone text messaging is “in.” Texting is the coolest among 22% while only 3% of respondents indicated that e-mail is the coolest form of communication and 3% indicated that IM is the coolest. The good old-fashioned phone call is best for 8% of those surveyed.
Check back with us again to see what “weird but true” stats we can open your eyes to next.